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And in September of this year, Automattic’s CEO Matt Mullenweg hinted that changes could be coming to the no nudity guidelines in a Tumblr post. In 2019, Tumblr was bought by Automattic Inc., ’s parent company, for just $3 million. Many fled Tumblr for Twitter or other platforms, where the rules were lax-er. Creatives on the site (and yes, also sex workers) became casualties of the change. Though there was, in theory, an exception for “nudity found in art.” The algorithm tasked with parsing out artistic from sexual expression did a predictably terrible job.
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The site functioned as a hub for artists, fandoms, and yes, also sex workers.īut in 2018, following a series of corporate acquisitions and devaluation, the company enacted a sweeping ban on “adult content.” This applied to porn, but also “photos, videos, or GIFs that show real-life human genitals or female-presenting nipples, and any content-including photos, videos, GIFs and illustrations-that depicts sex acts,” according to screenshots of the policy. “Go nuts, show nuts,” was the actual written policy.
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Initially, way back when Tumblr was founded in 2007, the platform allowed all manner of posts. Remembering Enterprise: The Test Shuttle That Never Flew to SpaceĪpple's 12 Most Embarrassing Product Failures Specifically, “visual depictions of sexually explicit acts (or content with an overt focus on genitalia) are not allowed on Tumblr,” the new guideline says. However, “sexually explicit material” remains restricted. We’re not here to judge your art, we just ask that you add a Community Label to your mature content so that people can choose to filter it out of their Dashboard if they prefer.” Community guidelines updated on Tuesday read that “Nudity and other kinds of adult material are generally welcome. The platform is letting nudity (with some key exceptions) back on the feed. A new change will bring nudity back to the site, but not porn.
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Since 2018, Tumblr’s anti-adult-content community guidelines have stifled artists and sex workers on the platform.
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